Customer Value Community (CVC) On-Demand Webinar
End-to-End Customer Value Automation - Insights from Zuora
Hear how Zuora implemented a best-in-class, end-to-end customer value management strategy in only six months, aligning marketing, sales, customer success, and product around a common value-based framework.
We’ll also explore Zuora’s self-serve web experience, designed to enable customers to not only self-educate on the value of Zuora solutions but also track that value after purchase.
Zuora shares practical insights into:
- Improving lead qualification by allowing prospects to self-educate on Zuora’s value
- Identifying both churn risk and expansion opportunities through value realization
- Collaboratively defining/quantifying desired business outcomes and KPIs with prospective customers
- Aligning internal teams around a common definition of customer value by integrating Ecosystems, Salesforce, and Gainsight