Customer Value Community (CVC) On-Demand Webinar

End-to-End Customer Value Automation - Insights from Zuora


Featured Speakers


Brent Adamson

Global Head of Research & Communities


Chris Stennett

Global Senior Director of Value Consulting


Aaron Kerzner

Regional Vice President, Strategic Accounts

Hear how Zuora implemented a best-in-class, end-to-end customer value management strategy in only six months, aligning marketing, sales, customer success, and product around a common value-based framework.

We’ll also explore Zuora’s self-serve web experience, designed to enable customers to not only self-educate on the value of Zuora solutions but also track that value after purchase. 

Zuora shares practical insights into:

  • Improving lead qualification by allowing prospects to self-educate on Zuora’s value
  • Identifying both churn risk and expansion opportunities through value realization
  • Collaboratively defining/quantifying desired business outcomes and KPIs with prospective customers  
  • Aligning internal teams around a common definition of customer value by integrating Ecosystems, Salesforce, and Gainsight

Full On-Demand Webinar

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This webinar was hosted by the Customer Value Community (CVC). Join thousands of your peers in value management to learn best practices, share thought leadership, and expand your network. Learn more here.
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