---
title: Co-Creating a Compelling Value Story Webinar
description: Learn how to transform your approach to customer collaboration and create business cases that not only resonate but also drive action
image: https://info.ecosystems.io/hubfs/Value%20Case.png
---

[![New Eco Logo](https://info.ecosystems.io/hs-fs/hubfs/New%20Eco%20Logo.png?width=45&height=45&name=New%20Eco%20Logo.png "New Eco Logo")](https://ecosystems.us/)

![Eco\_CVC](https://info.ecosystems.io/hs-fs/hubfs/Eco_CVC.png?width=250&height=49&name=Eco_CVC.png "Eco_CVC")

Customer Value Community (CVC) On-Demand Webinar

# Co-Creating a Compelling Value Story

For B2B Sales, Customer Success, Marketing, & Value Management Teams

![Nate-Nasralla](https://info.ecosystems.io/hs-fs/hubfs/Nate-Nasralla.png?width=110&height=110&name=Nate-Nasralla.png "Nate-Nasralla")

#### Nate Nasralla Co-Founder at Fluint

![Alex-Schrager](https://info.ecosystems.io/hs-fs/hubfs/Alex-Schrager.png?width=110&height=110&name=Alex-Schrager.png "Alex-Schrager")

#### Alex Schrager Vice President of Sales at Ecosystems

What's Inside? 

In this insightful discussion, learn how to transform your approach to customer collaboration and create business cases that not only resonate but also drive action. 

We discussed how to engage your customers in framing the problem—identifying its reach, frequency, and severity—while uncovering the hidden costs of the status quo. 

Our speakers tackled questions like: 

- At what point in the sales process do you start collaborating with customers?
- What's your biggest challenge to getting customers to collaborate on business cases?
- My customer said they do not have the data we need - what do I do now?
- My champion is now sharing the business case internally with the right people. How can I address this without overstepping?

We also shared actionable strategies on how to:

- **Enable your front-line sales reps** to feel confident collaborating with customers
- **Start collaborating early in the sales process** with your customers
- Use **best-practice templates** to co-create a compelling value case
- **Edit your approach** for different personas and customer segments
- **Overcome challenges** to getting the right data from the customer
- Get **customer buy-in** for the business case 
- Get customers to **share it internally with the right stakeholders** in the buying group

[Ecosystems’ research](https://info.ecosystems.io/transforming-value-selling-with-collaboration-and-ai) shows that when collaborating with customers, deal closure rates **boost by up to 3.4x.** 

### Download Today

[Learn more about the Customer Value Community](https://www.ecosystems.io/customer-value-community)

Ecosystems’ Customer Value Community is the only global community dedicated to innovation around customer value. With over 3,500 members in B2B sales, customer success, value management, marketing, and more, we collaboratively align on emerging best practices and publish thought leadership. The Customer Value Community also offers an invite-only executive retreat on value, global in-person meet-ups, a plethora of resources to further your professional development and education, and robust networking opportunities.

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