Customer Value Community (CVC) Webinar
Delivering Next-Gen Customer Value with AI - Ecosystems & Google Cloud
For B2B Sales, Customer Success, Marketing, & Value Management Teams
Director, North America Cloud Value & Transformation Advisors at Google Cloud
Chief Product Officer at Ecosystems
Global Head of Research, Advisory, & Communities at Ecosystems
December 5, 2023 | 1-2 PM ET
Join the Customer Value Community (CVC) for a discussion around innovative use cases for Artificial Intelligence (AI) to drive alignment and increase efficiency for your sales, customer success, marketing, and value teams with:
- Eric Ranta, Director, North America Cloud Value & Transformation Advisors at Google Cloud
- Michael Plaskow, Chief Product Officer at Ecosystems
- Brent Adamson, Global Head of Research & Communities at Ecosystems
We will also share more on ViViEN, a generative AI and machine learning Virtual Value Engineer that facilitates a shared understanding between provider and customer on the value of their partnership within the Ecosystems SaaS platform.
ViViEN's intelligence is augmented with custom-trained LLM models, such as PaLM 2, through Google Cloud’s Vertex AI platform. This allows ViViEN to continually analyze value conversations between a provider and its customers, identify patterns associated with healthy commercial relationships, and recommend optimized value frameworks for continued partnership growth.
We will share strategies around five use cases:
- Research: Leverage generative AI to automate research and the compilation of credible, industry-specific value messaging.
- Compose: Use Ecosystems’ custom-trained LLM to compose highly personal value conversations, based on context, industry, business objective, and buyer role.
- Predict: Predict funnel health, opportunity viability, and sales velocity through ML-based analysis of past performance.
- Coach: Guide front-line teams to execute next-best actions for both at-risk accounts and best-bet accounts.
- Expand: Tap into telemetry data to guide customers to the next best supplier capabilities to expand current relationship value.
Sign up to join our ViViEN beta here.
Make sure to register even if you cannot attend, as we will send out an on-demand recording after the event to all registrants!