---
title: "CVC Webinar: Delivering Next-Gen Customer Value - Ecosystems & Google Cloud"
description: Join Google Cloud and Ecosystems for a discussion around innovative use cases for AI to drive alignment and increase efficiency.
image: https://info.ecosystems.io/hubfs/Google%20Eco%20Generative%20AI%20Webinar%20Email%20Banner.png
---

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![Eco\_CVC](https://info.ecosystems.io/hs-fs/hubfs/Eco_CVC.png?width=250&height=49&name=Eco_CVC.png "Eco_CVC")

Customer Value Community (CVC) Webinar

# Delivering Next-Gen Customer Value with AI - Ecosystems & Google Cloud

For B2B Sales, Customer Success, Marketing, & Value Management Teams

 

Featured Speakers

![Eric Headshot-1](https://info.ecosystems.io/hubfs/Eric%20Headshot-1.png "Eric Headshot-1")

![Mike Plaskow-2](https://info.ecosystems.io/hubfs/Mike%20Plaskow-2.png "Mike Plaskow-2")

![Brent Headshot](https://info.ecosystems.io/hubfs/Brent%20Headshot.png "Brent Headshot")

#### Eric Ranta Director, North America Cloud Value & Transformation Advisors at Google Cloud

#### Michael Plaskow Chief Product Officer at Ecosystems

#### Brent Adamson Global Head of Research, Advisory, & Communities at Ecosystems

December 5, 2023  | 1-2 PM ET

Join the Customer Value Community (CVC) for a discussion around innovative use cases for Artificial Intelligence (AI) to drive alignment and increase efficiency for your sales, customer success, marketing, and value teams with:

- Eric Ranta, Director, North America Cloud Value & Transformation Advisors at Google Cloud
- Michael Plaskow, Chief Product Officer at Ecosystems
- Brent Adamson, Global Head of Research & Communities at Ecosystems 

We will also share more on [ViViEN](https://www.ecosystems.io/vivien-ai), a generative AI and machine learning Virtual Value Engineer that facilitates a shared understanding between provider and customer on the value of their partnership within the Ecosystems SaaS platform. 

ViViEN's intelligence is augmented with custom-trained LLM models, such as PaLM 2, through Google Cloud’s Vertex AI platform. This allows ViViEN to continually analyze value conversations between a provider and its customers, identify patterns associated with healthy commercial relationships, and recommend optimized value frameworks for continued partnership growth.

We will share strategies around five use cases:

- **Research:** Leverage generative AI to automate research and the compilation of credible, industry-specific value messaging.
- **Compose:** Use Ecosystems’ custom-trained LLM to compose highly personal value conversations, based on context, industry, business objective, and buyer role.
- **Predict:** Predict funnel health, opportunity viability, and sales velocity through ML-based analysis of past performance.
- **Coach:** Guide front-line teams to execute next-best actions for both at-risk accounts and best-bet accounts.
- **Expand:** Tap into telemetry data to guide customers to the next best supplier capabilities to expand current relationship value.

 Sign up to[join our ViViEN beta here.](https://www.ecosystems.io/vivien-ai)

Make sure to register even if you cannot attend, as we will send out an on-demand recording after the event to all registrants!

### Register for Free Today

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