Scaling GTM in the Age of AI: Inside the AI-Native, Value-First GTM Playbook

Featured Speakers

What's Inside?

In today's market, growth increasingly depends on existing customers. As Net Revenue Retention becomes harder to sustain and expansion carries more of the revenue burden, organizations can no longer rely on instinct alone to drive renewal and expansion conversations. They need a clear understanding of the value customers have realized and a structured approach for validating and communicating that value.

In this webinar, Chad Quinn, CEO & Co-Founder of Ecosystems, joins Teresa Anania, Chief Customer Officer at Sophos, and Craig Bowman, Senior Vice President, Global Public Sector at Trellix, to explore what it takes to operationalize retention and expansion in an AI-native, value-first world.

Building on insights from ELEVATE 2025 and the AI-Native Value-First GTM Playbook, the discussion focuses on how organizations can use documented value, product telemetry, customer validation, and structured preparation to improve renewal outcomes and identify expansion opportunities.

What You'll Learn:

• How to ground renewal conversations in documented, realized value
• The role of product telemetry and structured business rules in supporting retention and expansion efforts
• How leading teams prepare for executive customer conversations using intelligence and hypothesis-driven planning
• Why validating value directly with customers creates a stronger foundation for expansion discussions
• How Sales and Customer Success can work together to support retention and growth objectives
• Practical approaches for making renewal and expansion conversations more evidence-based and customer-centered
• Lessons from GTM leaders navigating retention and expansion in an AI-native environment

 This on-demand webinar explores how leading organizations are approaching renewal and expansion in a market where growth depends on proving and realizing customer value throughout the lifecycle.