Customer Value Community (CVC) Webinar
End-to-End Customer Value Automation - Insights from Zuora
Featured Speakers
Brent Adamson
Global Head of Research & Communities
Ecosystems
Chris Stennett
Global Senior Director of Value Consulting
Zuora
Aaron Kerzner
Regional Vice President, Strategic Accounts
Zuora
June 7, 2023 | 12-1 PM ET
Hear how Zuora implemented a best-in-class, end-to-end customer value management strategy in only six months, aligning marketing, sales, customer success, and product around a common value-based framework. We’ll also explore Zuora’s self-serve web experience, designed to enable customers to not only self-educate on the value of Zuora solutions but also track that value after purchase.
Zuora will share practical insights into:
- Improving lead qualification by allowing prospects to self-educate on Zuora’s value
- Identifying both churn risk and expansion opportunities through value realization
- Collaboratively defining/quantifying desired business outcomes and KPIs with prospective customers
- Aligning internal teams around a common definition of customer value by integrating Ecosystems, Salesforce, and Gainsight
Make sure to register even if you cannot attend, as we will send out an on-demand recording after the event to all registrants!