---
title: "CVC Webinar On-Demand: Connecting Value Realization to Go-To-Market Strategy"
description: Listen in as Maher Iskandar, Global Head of Value Advisory at Qualtrics, explores the ties between value realization and go-to-market strategy.
---

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Customer Value Community (CVC) On-Demand Webinar

Connecting Value Realization to Go-To-Market Strategy

### What's Inside?

In our Connecting Value Realization to Go-To-Market Strategy Webinar, we hear from:

![Maher Iskandar\_HS](https://info.ecosystems.io/hs-fs/hubfs/Maher%20Iskandar_HS.png?width=150&height=210&name=Maher%20Iskandar_HS.png "Maher Iskandar_HS")

[Maher Iskandar](https://www.linkedin.com/in/maher-iskandar/)  
Global Head of Value Advisory  
at Qualtrics

![Brent Adamson\_HS](https://info.ecosystems.io/hs-fs/hubfs/Brent%20Adamson_HS.png?width=150&height=210&name=Brent%20Adamson_HS.png "Brent Adamson_HS")

[Brent Adamson](https://www.linkedin.com/in/brentadamson/)  
Global Head of Research & Communities at Ecosystems

Listen in as Maher and Brent discuss how Qualtrics thinks about value management, the three different stages of the value management cycle, the differences between a targeted value study approach and a systematic value realization approach, and more.

Check out the short summary below to get a sneak peak of the discussion.

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### Full On-Demand Webinar

## Join the CVC Today!

This webinar was hosted by the Customer Value Community (CVC). Join thousands of your peers in value management, customer success, B2B sales, presales, and marketing to learn best practices, share thought leadership, and expand your network.[Learn more.](https://ecosystems.us/customer-value-community/)

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## Summary

**\[6:10\]** Brent Adamson introduces our guest speaker, Maher Iskandar, Global Head of Value Advisory at Qualtrics.

**\[8:38\]** Brent asks Maher how Qualtrics addresses the question of why value matters when speaking with their customers.

**\[10:55\]** Maher explains a bit more about his role at Qualtrics and how it fits into their organizational structure. 

**\[13:07\]** Brent and Maher take a deeper look into an overview of the value management cycle at Qualtrics, starting with **Awareness.**

**\[14:40\]** Maher explains the **Conversion** stage of the value management cycle at Qualtrics.

**\[16:35\]** Maher describes the **Realization** stage of the value management cycle at Qualtrics.

**\[18:58\]** Brent asks our attendees what their biggest challenge or question around value realization is.

**\[21:04\] Chat question:** Is your organization actively doing value realization? If not, do you plan to within the next year?

**\[22:17\]** Maher goes into data metrics that explain why they focus on value management.

**\[27:35\]** Maher delves into the two different streams of work around value at Qualtrics and their approach to value realization, beginning with the** Retrospective Value Study** approach.

**\[31:25\]** Maher looks at the second part of Qualtrics’ approach, which is the **Systematic Value Realization** approach.

**\[37:26\]** Maher takes a more in depth look at Retrospective Value Study, a component of Qualtrics’ approach to value realization.

**\[46:05\]** Brent asks Maher what his best tactic is for creating a great customer story.

**\[47:38\]** Brent explains identity value.

**\[48:50\]** Maher discusses Systematic Value Realization, a component of Qualtrics’ approach to value realization.

**\[57:17\]** Brent and Maher talk about value as an operating system.

**\[59:30\]** Maher reiterates that value is a journey, and you will make mistakes in the learning process.

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